Marketing Strategy

In a competative environment like the dry cleaning industry, a well structured marketing strategy is crutial to long-term success. Simple stated, the Bianco's marketing plan centers around a complete understanding of the customers. Bianco will begin with targeting residents and small to medium sized business in the downtown Belgrade area. The first task is to convince customers of the benefits and needs of dry cleaning. Whenever Bianco attracts a big number of customers, it will open shops in different locations of the country.